Ono and Cheung’s article examines the idea of ‘Asian American hipster’ rhetoric used by the Fung Brothers in their videos that appeal to a(n) Asian, Asian American, and non Asian/ Asian American audience(s) . Their “millennial” rhetoric used through digital media offers insight into Asian and Asian American food, travel, parents, and culture . From the point of a reader (me), rhetoric is the way we hear, read, or interpret certain things. From the point of the writer or speaker, the rhetoric used depends on the intended audience(s). For example, I found the rhetoric of the Fung Brothers in their videos more appealing than the article dissecting it because it involved less reading, offered visual aids, and incorporated comedy.( Because I am a “millennial”) The article, on the other hand uses analytical and academic rhetoric with arguments to support their research.